GCNWI needed to modernize their digital marketing approach across multiple departments while managing complex stakeholder relationships and brand partnerships with major organizations including Dunkin Donuts, Chicago Bulls, Chicago Blackhawks, and Chicago Fire. As a large nonprofit with 6-7 different council departments, they required systematic cross-functional collaboration, improved digital engagement, and enhanced user experience to effectively serve their community and drive program participation.

Progressive Role Advancement (2018-2023): Advanced from Digital Marketing Specialist to Marketing Program Manager to Executive Brand and Project Manager, demonstrating increasing responsibility and strategic impact across all organizational marketing functions.

Cross-Departmental Campaign Management: Led collaboration between 6-7 council departments to create comprehensive digital marketing campaigns that unified messaging while serving diverse program needs. Developed systematic approaches to campaign coordination that improved efficiency and consistency.

Digital Optimization & User Experience: Conducted comprehensive website UX improvements and co-developed the innovative Cookie Map tool that enhanced program visibility and user engagement. Implemented data-driven approaches to optimize digital touchpoints and improve conversion rates.

Strategic Partnership Marketing: Managed marketing initiatives with high-profile partners including major Chicago sports teams and national brands, creating campaigns that leveraged partnership value while maintaining brand integrity.

Email Marketing Excellence: Developed sophisticated email marketing strategies with advanced segmentation and personalization that dramatically improved engagement across different audience segments and program types.

Exceptional Engagement Growth: Achieved 36% increase in social media engagement, growing follower base to 15,000+ while maintaining high-quality audience engagement and community building.

Email Performance Excellence: Improved email marketing performance across all segments, with program marketing emails increasing 20%, retail campaigns improving 15%, and product programs jumping from 40% to 68% open rates.

Digital Innovation: Successfully launched Cookie Map tool that improved program visibility and user experience, contributing to overall engagement improvements across digital platforms.

Cross-Functional Success: Established systematic collaboration processes between multiple departments that improved campaign efficiency, consistency, and results while reducing internal friction and miscommunication.

Partnership Management: Successfully executed marketing campaigns with major brand partners while maintaining Girl Scouts brand values and objectives, demonstrating ability to balance multiple stakeholder interests.